Bulgaria: Doing business & staying in touch
Doing business in Bulgaria
Many businesspeople in Bulgaria speak fluent English, German or French. Dress code is standard suit and tie for men, although this could well be more relaxed especially in warmer weather. Women are expected to wear similarly formal attire. While conservative but stylish is generally preferred, dress code depends on the industry and working environment.
Greeting with a handshake is expected and punctuality is appreciated. Bureaucracy can slow progress so patience is essential. Bulgarians are generous and like to entertain, so inviting business contacts to lunch or dinner is a common practice.
It is worth mentioning that in Bulgaria, nodding of the head means 'no', while shaking the head means 'yes'.
The economy in Bulgaria has gone from strength to strength after joining the EU in 2007 but as of 2019, its income per capital is only 47% of the EU average. This means the country needs to accelerate its productivity in the next few years.