Italians are generally warm, expressive and sociable, and politeness goes a long way in daily interactions. Greetings are important; a friendly "buongiorno" or "buonasera" when entering shops, cafés or hotels is customary and appreciated. Personal appearance matters, particularly in cities, and casual but neat dress is the norm in most social settings.
Tipping in Italy is modest and not obligatory. In restaurants, a cover charge (coperto) or service charge (servizio) is often included in the bill. If service has been especially good, rounding up the total or leaving small change is appreciated but not expected. In cafés and bars, tipping is uncommon, though leaving small change is polite. Taxi drivers may be tipped by rounding up the fare.
Photography is generally permitted in public places, but restrictions apply in churches, museums and archaeological sites. Many churches require modest dress and prohibit photography during services, while museums may ban flash or tripods. Always look for posted signs and respect staff requests.
Visitors should be aware that buying goods from street vendors selling counterfeit items is illegal throughout Italy. This includes fake designer handbags, sunglasses, and other branded products commonly sold in tourist areas. Police can fine buyers and sellers, and penalties can be issued on the spot. Visitors are advised to avoid purchasing counterfeit goods altogether.
Public behaviour is generally relaxed, but loud or disruptive conduct, particularly late at night or in residential areas, is frowned upon. Respect for historic sites, local customs and everyday routines is expected and helps ensure a positive experience for both visitors and locals.