Brazilians are generally warm, expressive and informal in social settings. Greetings are friendly, often involving a handshake, and among acquaintances a kiss on the cheek is common, varying by region. First names are widely used, even in professional contexts, once introductions have been made.
Dress codes are relaxed in most situations, though appearance matters in cities and social settings. Casual wear is acceptable during the day, but smart-casual clothing is common for evenings out. Beachwear is normal on the coast but should be avoided away from beaches.
Tipping is usually covered by a 10 per cent service charge in restaurants, which is listed on the bill. If included, no additional tip is expected. Photography is generally acceptable, but visitors should ask permission before photographing people, especially in rural areas or during religious ceremonies.
As in many large countries, attitudes and customs can vary by region. Visitors are advised to be polite, patient and respectful, and to follow local advice, particularly regarding personal safety in urban areas.
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