Serbians are generally warm, direct and hospitable, and visitors are often welcomed enthusiastically. Handshakes are the standard greeting in formal situations, while friends and acquaintances commonly greet with kisses on the cheek. Maintaining eye contact during conversation is considered polite and a sign of sincerity.
Hospitality plays a major role in Serbian social culture. Guests are frequently offered coffee, food or rakija, and accepting at least a small amount is usually appreciated. Meals can be long and social occasions are often lively and expressive, particularly in kafanas and family gatherings.
Dress is generally casual in everyday settings, though people tend to dress smartly for evenings out, restaurants and celebrations. Smoking remains common in some bars, cafés and restaurants despite increasing restrictions.
When visiting churches or monasteries, modest clothing is advisable. Photography may be restricted inside some religious buildings, particularly during services. Discussions about politics, the breakup of Yugoslavia and Kosovo can sometimes be sensitive, and visitors are best advised to approach such topics respectfully and without strong assumptions.
Tipping is appreciated in Serbia but is generally less formalised than in some Western countries. In restaurants and cafés, leaving around 10% for good service is customary if the service has been satisfactory.
Small tips are also common for taxi drivers, usually by rounding up the fare. Hotel porters, housekeeping staff and drivers may also be tipped modest amounts for good service, though expectations are generally lower than in many major tourist destinations.
Tour guides, particularly those leading private tours, hiking trips or excursions, commonly receive tips if the service has been good. In rural guesthouses and traditional restaurants, hospitality is often offered generously and tipping is appreciated but not usually expected in a strict sense.
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