Ecuadorians are generally warm, polite and welcoming, and social interactions often begin with friendly greetings. A handshake is common when meeting someone for the first time, while friends or acquaintances may greet with a light kiss on the cheek. Courtesy and personal respect are important, and it is common to address people as Señor or Señora, followed by the surname, until a more informal approach is invited.
Family plays a central role in Ecuadorian society, and conversations often begin with light, personal topics before moving on to business or practical matters. Hospitality is valued, and visitors may be offered refreshments when entering a home or office. Accepting such gestures is considered polite.
Dress is generally modest, especially in rural or traditional communities. Urban areas are more relaxed, but revealing clothing may attract attention outside major tourist zones. When visiting churches or religious sites, shoulders should be covered, and respectful behaviour is expected.
Photography is usually welcomed, particularly in scenic areas and markets, but it is courteous to ask permission before photographing individuals, especially in highland and indigenous communities where people may prefer not to be photographed. Always respect signs prohibiting photography in museums, churches or archaeological sites.
Tipping customs vary. In restaurants, a 10% service charge is often added to the bill; if not, a tip of 5–10% is appreciated. Taxi drivers do not expect tips, though rounding up the fare is common. For guided tours, small gratuities are customary and reflect good service.
As with many Latin American countries, discussions about politics can be sensitive, and it is best to approach such topics cautiously. Showing interest in the country's culture, food and landscapes is always a positive way to connect with locals.
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